KOL Marketing: Everything You Need to Know Before You Start If you are new to the Web3 space, KOL marketing might sound like industry jargon. If you have been around crypto for a while, you have almost certainly been on the receiving end of a KOL campaign, whether you knew it or not. That thread from a respected analyst breaking down a new DeFi protocol. The YouTube video reviewing a token launch in detail. The Telegram channel post recommending a...
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