Getting attention is relatively easy in crypto.
A trending post, a popular KOL, a viral campaign, or a major announcement can put a project in front of thousands of people within a short period of time.
The harder part is turning that attention into something meaningful.
Do those people join the community? Do they explore the product? Do they become active users? Do they continue following the...
A crypto project's Discord server is more than a chat platform. It is the living center of the community, the place where holders ask questions, enthusiasts bring their friends, governance happens, and the project's real culture forms. When Discord is working well, it becomes one of the most powerful organic marketing channels a project has. When it is neglected or poorly managed, it becomes a...
If you are new to the Web3 space, KOL marketing might sound like industry jargon. If you have been around crypto for a while, you have almost certainly been on the receiving end of a KOL campaign, whether you knew it or not. That thread from a respected analyst breaking down a new DeFi protocol. The YouTube video reviewing a token launch in detail. The Telegram channel post recommending a...
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