Beyond Design: How to Read Website Analytics and Make Business Decisions Based on the Numbers
After launching a website, a business owner can easily fall into the illusion of completeness: all the pages are laid out, the design is pleasing to the eye, the text is in place, and they can breathe a sigh of relief. In reality, this is where the fun begins, because a website isn't a picture in a frame; it's a working tool that either brings in customers or merely creates the appearance of...
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