What is ARPU, why Jio's Rs 214 trails Airtel's Rs 257 and how tariff hikes could change profits.The single most important number in the Jio IPO story may be ARPU.
What ARPU is
ARPU stands for average revenue per user. It is the average amount a customer pays each month.
The gap
Jio's ARPU is Rs 214, while Airtel's is Rs 257 .
Why the gap matters
If Jio narrows the gap through tariff increases...
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