You have a small ad budget and two tempting platforms. Put it all on TikTok and you might discover a fresh audience cheaply. Put it on Instagram and you might reach buyers who already trust the platform. Split it and you may starve both.
There is no universal winner, but there is a smart way to choose. This guide walks through how the two platforms differ and how to pick your first test with a...
Many brands buy UGC videos and end up with a folder of content they cannot use. The videos look fine, the creators are friendly, but nothing feels like an ad that could sell. The problem is almost never the creator. It is the missing strategy behind the request.
A clear UGC creative strategy turns random content into a usable ad library. Here is the five-step plan I follow to get UGC that...
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